Random House Digital Launches Catch the Berry

17 Oct

New York, New York – Random House Digital, a leading publisher of eBooks and mobile applications, today launched an innovative, physics-based mobile game, Catch the Berry. Available exclusively on the App Store(SM) (iPhone(R), iPad(R) and iPod touch(R)) at the introductory price of $1.99, “Catch the Berry” features 80 challenging levels for players to navigate.

Catch the Berry features:
* A unique real-time line drawing concept built to help the game’s hero, Huckle, catch magical berries and collect gems
* A sandbox/”free play” environment where players can draw, change and erase lines as well as interact with objects within the level
* 80 different levels, which become fiendishly more difficult and challenging to complete as the game progresses
* Diverse characters, sound effects and animations

Catch the Berry was developed in conjunction with Smashing Ideas; the game was the product of a team-wide competition that produced seventeen game concepts. Catch the Berry was selected between two finalists based on the fun storyline, new use of physics-based game mechanics and a style of play that would appeal to young and “seasoned” gamers alike. The team selected to create the game had 47 collective years of experience designing and developing games on multiple platforms, from online to mobile.

“Growth in mobile gaming has exploded and as a newcomer to this category, we knew we had to create a unique experience that would challenge even the most experienced puzzle gamers,” said Randi Rosenkranz, Vice President, Digital Development at Random House Digital. “We assembled an all-star team of mobile gaming vets and spent 18 months in development to produce Catch the Berry. The game introduces a brand new gameplay dynamic to puzzle aficionados and we hope players find it both challenging and rewarding to solve.”

Random House and Smashing Ideas have developed a wide range of popular apps, from George R. R. Martin’s A World of Ice and Fire to Dr. Seuss’s The Cat in the Hat – Color & Create! to Julia Child’s Mastering the Art of French Cooking (named “Best of the App Store 2012″). “We leveraged the expertise and collective accomplishments of the team to develop Catch the Berry and created a new standard of fun and challenge for mobile puzzle game enthusiasts,” said Brian Burke, President, Smashing Ideas.

About Smashing Ideas:
Smashing Ideas LLC is a Digital Engagement Agency and a Penguin Random House company in the U.S. The company applies expertise in game theory, user experience and multiscreen development to grab attention and shape customer behavior to create the most actively engaging digital experiences possible. Founded in 1996, with offices in the U.S. and UK, the company’s websites, mobile applications and digital experiences have received over 50 awards, including a Primetime Emmy nomination.

Device Requirements:
* iPhone 3GS, 4, 4S, 5, 5c, 5s, iPod touch and iPad
* Requires iOS 4.0 or later
* 33.6 MB

Pricing and Availability:
Catch The Berry 1.1 is offered at the introductory price of $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Games category.

Random House Digital
Smashing Ideas
Catch The Berry 1.1
YouTube Video (Trailer)
Screenshot
App Icon

Random House Digital is a leading publisher of eBooks and mobile applications. From children’s stories and cookbooks to travel guides and language courses, Random House Digital brings to life beloved classics like Pat the Bunny, Julia Child’s Mastering the Art of French Cooking, and Fodor’s Travel Guides. As digital consumption continues to grow, Random House Digital strives to connect authors and readers across platforms and genres. All Material and Software (C) Copyright 2013 Random House Digital. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

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