VIDEO: Tech Stocks: Apple Buys Analytics Firm Topsy

3 Dec

Shares of Apple are up 1% in pre-market trading after the company confirmed it acquired the social analytics firm Topsy. The price of the deal wasn’t disclosed, but The Wall Street Journal reports it was worth $200 million, citing “people familiar with the matter.”Topsy allows its users to examine Twitter conversations and pick out trending topics, hashtags or influential people using the social network. The company features a search engine specifically for Twitter where users can search for topics or tweets.The acquisition follows last week’s deal to buy motion sensing tech company PrimeSense for $350 million.

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