VIDEO: Sony Hopes Michael Jackson’s Legacy Can Boost Its Streaming Music Service

6 May

Sony sure knows how to dangle a carrot in front of its customers. In a not-so-subtle use of music industry clout to drive its technology business, the company is offering access to five tunes from Michael Jackson’s newest album Xscape. The offer is being made on its Music Unlimited streaming service days before the album’s official debut (May 13th in the US). Meanwhile, iTunes and other services are getting one early song at best.

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