Thad McIlroy, a Vancouver-based digital publishing consultant, said, “This is the best phone yet for bibliophiles,” when talking about the new Amazon Fire Phone, the company’s long awaited first attempt at the smartphone market. Unlike Amazon’s principle competitors in this market, Apple and Samsung, are not companies as focused on books and reading as Amazon is. Samsung had plans to launch an ebook business but quickly abandoned them after less than a year.
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