The MacTrack – iPhone, iPod, iPod Touch and Mac News

Coventry, United Kingdom – Full Fat Games today is pleased to announce a poster of “Mahoney” the Zombie Cop to celebrate Zombie Flick 1.0 being featured on the App Store. Six variants of the poster can be found on the game website for desktop computers, iPad, iPhone and iPhone 4.

Appyzilla – 5/5
“The graphics are immensely good, especially the blood spilling.”
“Flick is a treat for all finger-flicking game fanatics. Buy it if you love playing zombie games.”

Touch Reviews – 5/5
“Decapitation has never been such flicking fun”
“If you like Zombies, buy this game, if you like games, buy this game, it’s that simple!”
“It appears that the developers of Zombie Flick have taken the adage of quality not quantity to heart as while they only have two games in the App Store they are both winners that deserve to be on everybody’s iPhone.”

AppVader – 5/5
“Full Fat (who doesn’t love that name?) have managed to create an app the actually beats my utter boredom with all things Zombie…”
“This is a great app with stunning visuals that will keep the average punter happy, zombie fanatics ecstatic and leave unique app hunters fulfilled.”
“A fully fat game from Full Fat that’s going to be a bigger hit than a well aimed brick.”

Zombie Flick Features:
* Survival Mode
* Last Stand Mode
* Three stunning environments
* Dozens of unusual weapons, from Frisbees and Vinyl Records to Lava Lamps and Ukuleles
* Loads of Zombie types
* Intuitive easy to use flick mechanic
* Incredible 3D visuals complete with dismemberment, decapitation and gallons of blood
* Integrated Achievements and Leaderboards
* OpenFeint Support

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iPhone OS 3.1 or later
* 38.4 MB

Pricing and Availability:
Zombie Flick 1.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Games category.

Full Fat
Zombie Flick 1.0
Purchase and Download
YouTube Video
Poster Image
App Icon

Full Fat(R) has been making great games since 1996, developing over 70+ games across all formats. Utilizing its wealth of experience and passion for gaming, Full Fat continues to be the popular choice for publishers, building new IP for handheld, console and digital markets. Copyright (C) 2010 Full Fat. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Helsingborg, Sweden – We at Frictional Games are happy to announce that Amnesia: The Dark Descent has gone gold. We are extremely pleased with our creation and cannot wait to unleash our bundle of madness on the 8th of September. We feel that we have taken a giant leap forward compared to our previous games, the Penumbra series.

Amnesia: The Dark Descent is a first person horror game with a focus on immersion. It is a game where atmosphere and story comes first. We hope that the game will be a breeze of fresh air, in a genre otherwise populated by “one-man-army action hero” sagas. In Amnesia you are almost completely defenseless, something we believe not only makes the game a lot scarier, but also gives a vastly different experience. Do you have what it takes to survive?

Supported Languages:
* US English with localized text for French, German, Italian and Spanish

Recommended Computer Specifications:
* Windows XP/Vista/7, OS X 10.5.8/10.6.4 or Linux distribution released in 2010
* NVIDIA GeForce 6 / ATI Radeon HD
* 2.0 Ghz CPU
* 2 GB RAM
* 2.5 GB Free hard disk space

Pricing and Availability:
On the 8th of September, an interactive nightmare where reality is a fragile concept awaits. Amnesia: The Dark Descent will be priced at only $20 (USD). Journalists are welcome to contact Frictional Games online for review copy requests.

Frictional Games
Amnesia
YouTube Video
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We are a small independent game developer located in the south of Sweden or, to be more precise, located on the Internet – the company is office-free. We develop unique technologies in form of a game engine and tools that are tailored specifically after the games that we create. Currently with a crew of five in-house and a network of contractors to utilize during production we can be dynamic and efficient, increasing production at key moments. Copyright (C) 2010 Frictional Games. All Rights Reserved. Apple, the Apple logo and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Edison, New Jersey – ARZ Associates, a professional IT services and mobile development firm, today is pleased to announce the release of LeadMyGoals 1.0, their first application geared specifically for the iPhone. Based on a pragmatic multi-tiered structure for ease of use, LeadMyGoals is a mobile organization tool which allows the user to simultaneously set goals and track their progress through them as they complete various tasks. LeadMyGoals is currently available in the iTunes App Store.

The first application of its kind developed by Arz Associates, LeadMyGoals features include a system to place numerous goals at once in set hierarchies, and a multi-tiered structure that allows assignment of multiple tasks under each set goal. An active tracking capability also allows the user to closely monitor the progress or each task or goal as they are completed.

LeadMyGoals is a full-featured yet simple mobile organization solution, requiring minimal effort to set and track goals or tasks. Daily, weekly, and monthly reminders can be set up for every goal to ensure progress will be made and pre-set milestones are available to alert the user when significant progress towards their personal goals has been made. Because there is no limit to how many goal or task categories and sub-categories a user can implement LeadMyGoals has the adaptability to suit anyone’s organizational needs whether they are very simple or very complex.

LeadMyGoals provides a simple and pragmatic solution to organize both long-term and short-term goals and help the user monitor personal progress. Whether used to track long-term career growth or to remember which groceries to buy LeadMyGoals provides the tools to plan for success.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iPhone OS 3.0 or later
* 1.4 MB

Pricing and Availability:
LeadMyGoals 1.0 is free and available worldwide exclusively through the App Store in the Lifestyle category.

ARZ Associates
LeadMyGoals 1.0
Download from iTunes
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ARZ Associates Inc. is an IT professional services and mobile development firm specializing in mobile development, with the aim of bringing professionals in greater harmony with their mobile devices. ARZ Associates Inc. also specialize in professional services including: trading, risk management, and exchange connectivity systems as well as portfolio analytics. Copyright (C) 2010 ARZ Associates Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Melbourne, Australia – Mad Dog Software today is pleased to announce the release and immediate availability of released BoxMaster 1.0, their iPad and iPhone game based around the classic paper game Dots and Boxes. Boxmaster is a turn based game where players compete to take control of the most boxes on the screen. It’s simple enough that young kids can play, yet strategic enough that adults can enjoy a challenging game. The game was designed from the ground up to take advantage of the iPad’s high resolution display and provides a space themed game board complete with explosions and sound effects.

Boxmaster provides a social gaming experience through the use of OpenFeint, with an online multiplayer mode which allows gamers to play against or friends random opponents worldwide. The online multiplayer capabilities add an extra dimension to the original paper game by allowing it to be played over a longer period of time against varied opponents. Openfeint is also used to provide Online Achievements and Leaderboards, gamers can even post their achievements to facebook and twitter.

Features:
* Supports 1-4 local players
* Online Multiplayer support with Push Notifications
* Online Achievements and Scoreboards
* High resolution Space themed graphics
* Universal application allows use on iPad or iPhone
* Child friendly

Device Requirements:
* iPad, iPhone
* Requires iPhone OS 3.2 or later
* 7.7 MB

Pricing and Availability:
BoxMaster 1.0 is $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Games -> Board Games category.

Mad Dog Software
BoxMaster 1.0
Purchase and Download
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App Icon

Located in Melbourne, Australia, Mad Dog Software was founded in 2009 by Andrew Griffiths. Mad Dog Sofware specialise in connected mobile applications for iPhone, iPad and Android. All Material and Software (C) 2009-2010 Mad Dog Software/ All Rights Reserved. Apple, the Apple logo, iPod, the iPod logo, are registered trademarks of Apple Computer in the U.S. and/or other countries.

Whangarei, New Zealand – Announcing that Lucas Remmerswaal, the author of The Tale of Tortoise Buffett and Trader Hare, has just released the latest update for iPad users. The Tale of Tortoise Buffett and Trader Hare 1.0 is a fresh take on a timeless children’s tale that teaches the good habits that fueled the success of billionaire and philanthropist Warren Buffett. Mr. Buffett’s values and principles are powerful and effective yet, as this story shows, are so basic and simple that a child can grasp them. Released just in time for Warren Buffett’s 80th birthday, The Tale of Tortoise Buffett and Trader Hare 1.3 was inspired by his life and success.

The Tale of Tortoise Buffett and Trader Hare 1.3 features include:
* Swipe to Read
* Touch to Hear
* Touch to Spell
* Record Yourself
* Color In Mode

Slow and steady wins the race. It’s a basic rule of life that even successful billionaires must follow. It’s also the moral of this story that outlines the good habits of one of the richest men in America. The Tale of Tortoise Buffett and Trader Hare 1.3 teaches children the core values and principles that have served Warren Buffett so well throughout his life.

The Tale of Tortoise Buffett and Trader Hare 1.3 engages children with easy to understand narrative and fun illustrations, while giving them the building blocks for success, both in finance and in life. With interactive features like Coloring Pages, Record Yourself, and Touch to Spell, kids have fun while gaining valuable lessons that will follow them throughout their lives.

Device Requirements:
* iPad Compatible
* Requires iOS 3.2 or later
* 106 MB

Pricing and Availability:
The Tale of Tortoise Buffett and Trader Hare 1.3 is only $6.99 (USD) and available worldwide exclusively through the App Store in the Kids Books category. Promo codes are available for qualified reviewers. Please specify the website or blog you represent when making your request. To learn more about The Tale of Tortoise Buffett and Trader Hare 1.3 and other children’s stories from Lucas Remmerswaal, feel free to visit his website or contact him directly.

The Tale of Tortoise Buffett and Trader Hare 1.3
Purchase and Download
YouTube Video
Media Assets

Lucas Remmerswaal is the author of “The tale of Tortoise Buffett and Trader Hare” inspired by Warren Buffett. Lucas is passionate about creating a series of children’s books about the 13 Habits that made me Billions. Copyright (C) 2010 Mobile-App-Marketing-Makeover & Edward Turner. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Newark, California – Redbot Software Inc, a SF Bay Area based software company announced today a sneak peak at its soon to be released app, Time Lapse Photo Journal, on the iTunes App Store, available next week, as a free download.

The Time Lapse Photo Journal App allows iPhone and iPod touch users to create Photo Journals of their lives, by adding photos of themselves or loved ones, and then playing back the photos they take over the weeks, months or years, as Time Lapse video slideshows. Videos can be uploaded to Facebook & YouTube to share with friends.

Create Photo Journals for each person or subject. (ie self portrait, child, spouse, pet, diet program, home remodel.) Add photos to each over regular intervals, days, weeks, or months. As each photo is added, crop and use the guides to align to a grid or to the last photo. App can be used to track changes over time. Children growing up. Faces as they change over the years. Growth of pets and plants. Even home remodels as work is being performed.

App uses advance iOS 4.0 features, such as auto-save and restore, as well as local Push Notification reminders. Push notification reminders can be set for each Journal at regular intervals, so user never forgets to take a new shot. Playback the photos as slideshow movies. Adjust the playback speed for each Journal. Upload and share the videos on Facebook and Youtube, or email directly to a friend.

Device Requirements:
* iPhone, or iPod touch Compatible
* Requires iOS 4.0 or later

Pricing and Availability:
Time Lapse Photo Journal will be Free, for a limited time, and available worldwide exclusively through the App Store in the Photography category.

Redbot Software
Time Lapse Photo Journal
YouTube Video
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Redbot Software Inc, is a mobile applications developer specializing in development and distribution of software and applications for the iPhone and iPod touch games. Redbot Software Inc has created many successful games, both paid and free, which have ranking in the top 100 respective category lists, in the iTunes AppStore. Such titles include Distant Assassin Classic, Distant Assassin 2, Vortex Revolutions, Finger Traffic Navigator, AppMockup, Adventures of the Zombie Sniper, ABC Letters Tracing. Redbot Software Inc is dedicated to consistently producing original and innovative apps. Copyright (C) 2010 Redbot Software Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Chicago, Illinois – Intersog, a leading developer of mobile learning applications, today is pleased to announced the release CFO – Internal Controls and Fraud Prevention for the iPad. Optimized for mobile learning Pocket CFO – Internal Controls and Fraud Prevention helps business managers and owners understand and utilize modern internal control tools to effectively detect, deter, and ultimately prevent fraud. Pocket CFO – Internal Controls and Fraud Prevention is currently available on the iTunes App Store.

The newest addition to the popular Pocket CFO Finance app series, Pocket CFO – Internal Controls and Fraud Prevention learning features include a complete course text, interactive flashcards, comprehensive chapter-by-chapter tests, and graphic learning aides. Each learning test is equipped with thorough explanations of right and wrong answers. A new enhancement to this Pocket CFO course also allows the user to share content with friends directly from within the app via Facebook, Twitter, and e-mail.

Pocket CFO – Internal Controls and Fraud Prevention is a full-featured business course that is accessible to most users, requiring only a basic business background to be helpful. The course is logically divided into 3 distinct sections that together provide a concise path to understanding and implementing internal control practices and identifying indicators of financial crime. The text also pragmatically touches on concrete financial reporting standards and practices that make the course relevant to actual business environments and prepare the user to handle financial management obstacles in real-time. To help users with terms they may not understand, a course glossary is provided for easy access to definitions from within the app.

Pocket CFO – Internal Controls and Fraud Prevention provides all the information and learning supplements to make this a complete professional education solution, covering many of the techniques that give managers and business owners the knowledge to fully understand and implement the best financial management practices and save their businesses untold thousands of dollars.

Device Requirements:
* iPad Compatible
* Requires iOS 3.2 or later
* 2.6 MB

Pricing and Availability:
Pocket CFO – Internal Controls and Fraud Prevention course 1.0 is $39.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Finance category.

Intersog
CFO – Internal Controls and Fraud Prevention 1.0
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Located in Chicago, Illinois, Intersog is an international software construction company with extensive expertise in software product development. Intersog specializes in complete product life cycle that utilizes a partnership approach to client engagements. Intersog is focused on emerging technologies for mobile enterprise applications and LAMP. Copyright (C) 2010 Intersog LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Clinton, Louisiana – Independent developer Buddy Bergman today released version 1.0 of a new app called The Language Buddy that provides a simple interface to enter in a word or short phrase in your native language along with a Romanized “sounds like” spelling for another language. Add that you can also assign photos and audio clips The Language Buddy provides an easy way for you to manage new words and phrases as you make your travels to far off or local lands.

If you find yourself taking a vacation to a far off land and you don’t have time to learn the their language by heart then this app does the next best thing. You can enter in words in your native language, typically English, but it can be any language, and you also enter in the foreign language Romanized “sounds like” spelling. Now you have an easy way to reference that word again in the future. Plus, you can assign pictures and audio clips to those entries!

Lets say you are in South Korea and you go to a restaurant. You want to remember the name of the food you ate so you open up the Language Buddy and take a picture of your meal and enter the name of it plus take a picture and record an audio clip of how to properly pronounce that dish. Now you have reference to that picture anytime you think back wondering what it was that you had that one time.

Features:
* Create multiple language sets like English-to-Spanish, English-to-Korean, Japanese-to-English, etc.
* Create categories to organize your entries like food, phrases, people, etc.
* Add a picture to represent an entry like foods, objects, people, etc.
* Record an audio clip for your entries so you can hear the pronunciation whenever you want
* Search all entries in each language set
* Edit the Entries/Categories/Language Sets
* Change the background color
* Set the application to always startup a particular language set so you can jump right in making new entries without jumping around from screen to screen (Primarily for iOS 3.x since the app will always run in the background when using IOS4 unless the app was explicitly exited)

Examples of Use:
* You are traveling abroad and want to remember simple everyday words like Hello, Goodbye, Good Afternoon, Thank you, etc.
* You are traveling abroad and learn a new word or phrase that you want to note for easy future reference
* You eat some new foreign food and you want to remember how to pronounce that food the next time you want it
* You meet new people and don’t want to forget their name or face, but don’t want to add them to your address book

Device Requirements:
* iPhone, iPod touch
* Requires iPhone OS 3.1.3 or later
* 0.6 MB

The Language Buddy 1.0 is free to download. It will let you create 3 Language Sets and create 10 entries per Language Set. You can do an In-App upgrade for $1.99 to unlock unlimited Language Sets and unlimited entries.

The Language Buddy 1.0
Download From iTunes
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App Icon

Buddy Bergman is an independent software developer operating out of Clinton, Louisiana, USA. Copyright (C)2010 Buddy Bergman. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and other countries.

San Francisco, California – Touchoo today is pleased to announce the release and immediate availability of Thumbelina 1.0, their latest interactive picture-book for iPad, iPhone, and iPod touch. Following the success of its previous Book-Apps, Thumbelina offers a fun and immersive reading experience for parents and children. The App will be available in 5 major languages, and at an introductory half price until August 31st.

Thumbelina, the classic Andersen fairytale, tells the tale of a tiny flower girl, who goes through many adventures and eventually reaches her “happily ever after.” This adaptation to touchscreens sports a fresh design, age-appropriate interactivity and rhyming text. The story makes the readers an important part of the adventure, as they interact and help Thumbelina along her way through various interactions.

“Kids, same as adults, are reading fewer and fewer books. This has a major impact on literacy and on success later in life” says Touchoo’s co-founder and CEO, Omer Ginor. “For the first time in many years, we now have a chance to reverse this process. Bringing a timeless fairy tale such as Thumbelina to young readers in a creative, charming and immersive form – is a great way to re-connect children to the joys of a good storybook and to encourage lasting reading habits.”

The book has been carefully translated to offer equally rhyming and sing-song versions in Spanish, French, German and Japanese; an added bonus for multi-lingual families.

Thumbelina offers readers to:
* Hear the story read by a narrator or record themselves reading the story
* Participate in the story through age-appropriate interactivity
* Control sound effects
* Choose auto page flip to accommodate young readers

Thumbelina’s developmental benefits
* Nurtures the capacity for empathy and for reference to the other
* Increases the ability to cope with difficulties and failures
* Encourages the capacity to seek help
* Nurtures the ability to follow a narrative

Supported Languages:
* US English, French, German, Japanese and Spanish

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iPhone OS 3.1.3 or later
* 10.7 MB

Pricing and Availability:
Thumbelina 1.0 is offered at a special introductory price of $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Books category. The special price expires August 31. For more information, see Thumbelina’s webpage, or download the press kit. Review copies are available upon request.

Touchoo
Thumbelina 1.0
Purchase and Download
Press Kit (zip)
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App Icon

Whether you’re cuddling together with your preschooler for story time, stuck in traffic with an impatient toddler, or on a trip with the family – Touchoo books bring you an immersive, fun and developmentally-sound alternative to mindless and to benefit-free media consumption! Touchoo’s vision is to create a new and improved genre of children’s books, which cherishes what children have enjoyed for ages, without ignoring the unique opportunities available to this generation. We aim to combine the beauty in traditional picture books with the amazing intuitiveness and flexibility of touch screen technology. Our books are meant to be a bridge to help reconnect kids to stories and to books through an immersive experience. Copyright (C) 2010 Touchoo. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Newark, California – Redbot Software Inc, a SF Bay Area based software company announced today its update to AppMockUp: App Design & Layout, which is now available on the iTunes AppStore.

AppMockUp has been competitively priced, since it’s release at $9.99, and has enjoyed many 5 star “rave” reviews in the AppStore. And with this new update, Redbot Software has decided to make it affordable for everyone by drastically lowering the price to $1.99.

AppMockUp lets the user layout each screen of a new app idea. Then user can virtually run (or playback) the idea, as if it were a completed app, and without any programming knowledge. The mockups can be used to test a variety of designs for a single idea, or use it to show clients or a programming team, exactly how the app should work.

Unlike other app layout tools, AppMockUp’s interface is very intuitive, and the main mockup screen looks just like the home screen of the iPhone, complete with editable Icon images and names. Apps also “launch” with the touch of the icon, and each screen of the mockup app can have text fields, for users to enter text, with variety of keyboards, and picker wheels, as well as buttons that link to other screens, and custom and/or preloaded design elements.

AppMockUp is preloaded with sample mockup apps, and an easy “get started” video is available on the developer website. Completed mockup designs can be emailed as captured screen shots of each mockup page/screen.

Users love the app:

“It’s the only on-the-fly app layout tool that works and is easy to use. Not only can you layout the pages and connect them, you can “play” your mockup – it literally simulates how the app will work when it is finally coded. Now I can save time and money with developers and get my apps out fast!”

“Whether you’re a developer/programmer or not, this is a must-have app if you ever have an idea for an app!”

“Good-bye hand sketched drawings and complicated written requirements! Hello AppMocker! Thanks for designing an app that helps me design my own apps!”

“This is one of the coolest apps in the store: you can even use it if you’re not a developer!…”

“Well done! This is something I’ve always wanted…I hate writing requirements or drawing designs. … there is not only screenshots, but page-to-page workflow…”

Device Requirements:
* iPhone, or iPod touch Compatible
* Requires iOS 3.0 or later
* 7.3 MB

Pricing and Availability:
AppMockup 1.1.0 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Productivity category.

Redbot Software
AppMockup 1.1.0
Purchase and Download
YouTube Video
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App Icon

Redbot Software Inc, is a mobile applications developer specializing in development and distribution of software and applications for the iPhone and iPod touch games. Redbot Software Inc has created many successful games, both paid and free, which have ranking in the top 100 respective category lists, in the iTunes AppStore. Such titles include Distant Assassin Classic, Distant Assassin 2, Vortex Revolutions, Finger Traffic Navigator, AppMockup, Adventures of the Zombie Sniper, ABC Letters Tracing. Redbot Software Inc is dedicated to consistently producing original and innovative apps. Copyright (C) 2010 Redbot Software Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other contries.

Gosford, Australia – Lovatts Interactive subsidiary YouPlay, a leading developer of crossword and puzzle games, has announced the release of GO! Word Power. A multiple-choice Trivia game with a linguistic twist, GO! Word Power features entertaining game modes that give the user the feel of playing a recreational game while improving and expanding their vocabulary. GO! Word Power is currently available on the iTunes App Store.

GO! Word Power is the latest addition to the Lovatts/YouPlay series of Trivia applications. With over three thousand language-based quiz questions, this exciting new game also includes interactive challenges, detailed game results and a correct answer display. Players can join a virtual community to discuss questions, post their scores to Facebook, and compete with other players via online leader boards.

GO! Word Power is a multi-faceted trivia game that is accessible to most users, and requires only a basic understanding of the English language. There are two modes of play; a traditional mode consisting of ten multiple-choice questions, and a Word Dash challenge – where players answer as many questions as possible within a two minute timeframe. New questions are added daily to ensure minimum repetition and a rich and satisfying game experience. Post game features include a comprehensive game review, allowing the player to chart their progress and share scores via Facebook or on the GO! Word Power online leader board.

GO! Word Power provides a fun and informative game environment that is conducive to expanding everyday vocabulary. Whether used as a tool to master the English language or as a supplement to broaden existing lexical horizons, GO! Word Power proves that learning can be as fun and easy as playing a game.

Device Requirements:
* iPad, iPhone, or iPod Compatible
* Requires iOS 3.0 or later
* 4.5 MB

Pricing and Availability:
GO! Word Power 1.0.1 is $1.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Games category.

Lovatts Interactive
GO! Word Power 1.0.1
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Located in Gosford, Australia, YouPlay is a fun, entertaining and educational place to play free quality puzzle and trivia games. The website is provided by the Lovatts Publishing Group. Lovatts created YouPlay to provide an online games & puzzles website that is friendly, safe, and fun. Copyright (C) 2010 YouPlay Pty Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Wavre, Belgium – In a statement today, CEO Benoit Maison introduced Barcode Shell and pic2shop PRO for iPhone and Android, further solidifying Vision Smart’s position on the forefront of barcode scanning using smart phones. Barcode scanning by cell phone works by snapping a photo of the one-dimensional UPC/EAN code found on virtually every product packaging around the world.

“Equipped with proprietary technology in image recognition and real-time video analysis, software by Vision Smarts is able to read barcodes faster than any rival technology,” says Benoit Maison.

Today’s announcement follows the release of Pic2shop Version 4.1. At over 1 million downloads and supporting both iPhone and Android, Pic2shop is one of the most popular barcode-scanning applications for consumers.

“The new iOS4 allowed us to increase the speed of the scanner significantly. Our platform of apps are ideal for developers of retail, advertising and logistic solutions looking to integrate barcode scanning at an affordable rate,” says Benoit Maison.

The Vision Smarts catalog includes;

Pic2shop (App for Consumers) – A free barcode reader for iPhone and Android. Through the seamless interface consumers can quickly tap into product information and compare prices.

Pic2shop PRO (App for Businesses and Developers) – Build barcode-enabled apps by configuring your own web application and using pic2shop PRO. For example, employees can access product information on their iPhone over the internet or a company’s intranet.

Barcode Shell (Service for Developers) – Deploy a barcode scanning feature under your own company brand with immediate presence in the iTunes App Store and Android Market. Can be deployed by an existing web team with no need to hire additional developers.

VSBarcodeReader (Library for Developers) – The software library and SDK licensed by developers to add barcode scanning to their iPhone apps. Used by numerous global shopping services because it is the fastest and most accurate barcode scanner for the iPhone.

According to Retail Systems Research, retailers are convinced the future will reside inside customer and employee mobile phones; 22% plan to implement technology for delivering information to customer-owned cell phones and PDAs, and 20% to store-owned devices.

“For consumers, a barcode scanning app such as pic2shop is fun, convenient and instantly gratifying – For retailers, it is the ideal way to provide customers with competitive and reliable information,” says Benoit Maison.

Vision Smarts
Products Catalog

Vision Smarts provides software libraries for image recognition and real-time video analysis. The company vision is to equip the industry with affordable cutting-edge technology that is easy to integrate. Founder Benoit Maison has helped develop and patent new products for several high-tech companies. His interests range from Artificial Intelligence and Statistical Machine Learning to Mobile Applications. Copyright (C) 2010 Vision Smarts SPRL. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

London, United Kingdom – FIPLAB Ltd, the graduate start-up behind the leading iPhone app for the Baclays Cycle Hire Scheme announced today that its London Cycle: Maps & Routes application has surpassed 80,000 user downloads in less than 4 weeks since its launch on the iTunes AppStore.

The app, which has been a hit success from day one, has received numerous write ups on leading publications such as the Evening Standard and has been ranked on iTunes as the Number 1 Free Travel application. FIPLAB state that the application’s continued success is down to strong word of mouth by its user community, who are passionate about providing them with valuable feedback, allowing them to work towards their goal of creating the perfect companion tool for the Barclays Cycle Hire scheme.

What’s interesting is that the application is not just being used by cycle hire members, but also regular cyclists who are using the app due to the cycle-safe routes it provides. The routes allow cyclists to avoid busy roads and minimises the number of right-hand turns required to reach a destination.

After a string of updates, the company is now planning to further expand its userbase by porting their application to the BlackBerry and Android mobile platforms.

Rishi Modha, Co-founder of FIPLAB, commented: “We created this app after becoming aware of the difficulties that users of the cycle hire scheme would face with hiring cycles, finding places to dock them and traveling safely from point A to B. Our London Cycle: Maps & Routes app solves these key problems – it can easily be used to locate cycle stations, access real time cycle availability data, plot cycle-safe routes and keep track of rental charges.”

Rather than charging users to download their application, FIPLAB are giving away the app for free and instead, are looking to secure corporate sponsors who wish to align their brand name to a sustainable and green form of transport. “Sponsors will gain the ability to promote their brand, products and services to a userbase of over 80,000 people, made up largely of business professionals, academics and university students”, said Modha.

Anirudh Sharma, Co-founder of FIPLAB, added: “At present, the scheme is only open to pre-registered members, i.e. those who have signed up online and received their access key. We expect another surge in user downloads once the scheme opens up to the casual public and tourists next month.”

“From our analytics reports, we currently have in the region of 20,000 active users per day – so it is evident that London’s cyclists can brave the rains! Furthermore, we noticed the largest positive spikes in our app’s usage occurs during 7am to 8am, 5pm to 6pm and 9pm to 10pm. It is incredibly interesting to observe these usage numbers and is encouraging to see the sheer volume of people in London making the most of this scheme”, said Sharma.

Device Requirements:
* iPhone, iPod touch and iPad
* Requires iOS 3.1.3 or later
* 5.8 MB

Pricing and Availability:
London Cycle: Maps & Routes 2.2 is free and available worldwide exclusively through the App Store in the Travel category. More information is available on the application’s website.

FIPLAB
London Cycle: Maps & Routes 2.2
Download From iTunes
Screenshot 1
Screenshot 2
App Icon

FIPLAB is based in London and was founded in February 2009 by two recent graduates from the London School of Economics and King’s College London. The company focuses on creating highly polished and practical apps that stand out from the crowd. Copyright (C) 2010 FIPLAB Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Raleigh, North Carolina – NimbleHost today is pleased to announce Codafy 1.0, the first plugin for RapidWeaver to add native “Firebug” functionality to the popular Mac OS X website design application. The free Codafy RapidWeaver plugin enables web designers to easily see how the underlying HTML, CSS, and Javascript code of their website relates to the actual design, improving workflow and reducing development time.

Web designers everywhere have long relied on tools like the free Firebug plugin for Firefox, as it enables content creators to more easily understand how to make customizations and changes to their websites, as well as simplify the search for any bugs and errors in the underlying code.

For RapidWeaver users utilizing this Firebug/Firefox combination, the process of constantly switching between two applications quickly becomes a time consuming process. Codafy was specifically developed to enable the open source WebKit Web Inspector so that it can be accessed directly in RapidWeaver, thus removing the need to repeatedly refer to two separate applications.

Features:
* Enables the open source WebKit Web Inspector for direct access within RapidWeaver
* Split-panel view allows users to see the underlying code and preview their website at the same time
* Edit, enable, and disable CSS styles while previewing
* Error console helps pinpoint the source of any problems

Integrated with Codafy is the javascript-based XRAY Inspector, which can also be used with the RapidWeaver plugin Stacks via the included XRAY Inspector stack.

“Codafy helps simplify and streamline the process of creating great looking websites with RapidWeaver,” stated company CEO Jonathan Head. “It has already become a critical part of our own workflow, and is a major addition to our product line of Plug-ins, Themes, and Mobile Themes.”

NimbleHost provides extensive documentation and user support for Codafy and all their other products, including User Forums, FAQs, Knowledge Libraries, Guides to RapidWeaver, User Product Guides, and Technical Support.

System Requirements:
* Mac OS X 10.5.2 or higher (Leopard), or 10.6.x (Snow Leopard)
* PowerPC or Intel-based Macintosh computer
* RapidWeaver 4.1 or higher (4.2 to enable the Webkit Web Inspector)
* 170 KB

Pricing and Availability:
Codafy 1.0 for Mac OS X is currently available for free from the NimbleHost RapidWeaver website. It requires the RapidWeaver application for Mac OS X, available for $79.00.

NimbleHost
Codafy 1.0
Download Codafy
Screenshot (Webkit Web Inspector)
Screenshot (XRAY Inspector)
Codafy Icon

Based in Raleigh, North Carolina, NimbleHost offers a diverse range of products and services geared towards helping both individuals and businesses establish an online presence. In addition to providing domain name registration and web hosting, NimbleHost is also considered one of the premier theme and plug-in developers for the widely used Mac OS X Web Design software RapidWeaver. The company is especially active in the area of web site design for mobile devices. Copyright (C) 2002-2010 NimbleHost. All Rights Reserved. Apple, the Apple logo, Mac, iPhone, and iPad are registered trademarks of Apple Computer in the U.S. and/or other countries. RapidWeaver, and the RapidWeaver logo are trademarks of Realmac Software Limited.

Chicago, Illinois – Renkara Media Group today is pleased to announce the release of iComedian(TM) Best Bar Jokes for the iPhone and iPod touch. Best Bar Jokes with Audio is the first in the iComedian(TM) series of joke collections with professionally recorded audio presentations of each joke. iComedian(TM) Best Bar Jokes is available for immediate download in the iTunes App Store.

iComedian(TM) Best Bar Jokes is unique among joke apps in the iTunes App Store with its hilarious full audio recordings of each joke and punchline. Jokes are recorded by talented voice artists with professional comedic delivery. When appropriate, joke-specific background music and laugh tracks are included also to provide a more immersive comedy club-like experience. Only the funniest jokes are included in each collection.

All iComedian(TM) collections are free and supported through display of Apple’s iAds.

Feature Highlights
* Full audio presentation of each joke, performed by a talented comedic actor
* Custom artwork throughout
* High resolution artwork for the iPhone 4 Retina Display
* Share jokes via in-app email
* Mark jokes as favorites
* Fully self-contained – no Internet connection required

Renkara Media Group is planning additional iComedian joke collections, including best blonde jokes, best lawyer jokes, and more.

Device Requirements:
* iPhone and iPod touch
* Requires iOS 4.0 or later
* 9.2 MB

Pricing and Availability:
iComedian(TM) Best Bar Jokes is free and available for immediate download exclusively through Apple’s iTunes App Store.

Renkara Media Group
iComedian 1.0
Download from iTunes
Screenshot 1
Screenshot 2
App Icon

Renkara Media Group, Inc. was founded in 2000 and is a leading provider of education and entertainment software for Apple mobile devices. Since the release of the iPhone SDK, it specializes in applications for iPhone, iPod touch, and now the iPad, particularly in the development of education, entertainment, and reference products. Renkara Media Group has successfully delivered over 300 inspired applications to the iTunes App Store. Apple, iTunes, iPhone, iPad, and iPod touch are registered trademarks of Apple, Inc. in the United States and other countries.

Tenafly, New Jersey – Rock Soft, the new software start-up, today is excited to announce the launch of “ShowTime – Alarm Clock & Ambient Noise” the Modern Alarm Clock app for iPhone & iPod touch(R). Unlike other Alarm Clock apps, Show Time has the all the features you’d want and does it with style. With 58 clock themes and variations you don’t have to keep staring at the same digital alarm clock your parents had on their night stand.

Great looks and brains too with feature rich alarm settings allowing you wake up to your own playlist or 8 high quality built-in alarms. And because stressing out building the app kept the creator awake at night, it also let’s you fall asleep to 25 built-in ambient noise sounds or your favorite tunes. From ocean waves to the sounds of a prison cell, Show Time has something for everyone.

Show Time also comes in a free Lite version so you can give it a test run or you can also get the free App/Widget for your desktop, social site, or blog. The widget is available for OSX Dashboard, Myspace, Yahoo Widgets, iGoogle, Friendster, Orkut, Bebo, Hi5, and Widgetbox.

To help promote the launch, Andrew Jasper (Rock Soft CEO) wrote and starred as the Werewolf in the Show Time promo video. “Three and a half hours of make-up on a hot summer day in a studio without AC but it was all worth it when I was able to see the final cut” claims Andrew. Take a look at the video, “Muscle Man Ballerina vs. Werewolf,” on YouTube.

To celebrate the launch of Show Time – Alarm Clock & Ambient Noise for iPhone & iPod touch, Rock Soft is giving away 50 Free iBend(TM) packs (2 in each) in their “Flip the Bird” Contest. Visit Show Time online for more information.

Device Requirements:
* iPhone and iPod touch
* Requires iOS 4.0 or later
* 20.1 MB

Pricing and Availability:
1/2 the price of a cup of coffee but wakes you up more than once, Show Time 1.0 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Utilities category.

Show Time 1.0
Purchase and Download
Download Lite from iTunes
Flip the Bird Twitter Contest
Press Kit (zip)
YouTube Video

Located in Tenafly, New Jersey, Rock Soft was founded just last year, 2009 by Andrew Jasper. Copyright (C) 2010 Rock Soft / All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Winston-Salem, North Carolina – Kyle Webster, founder of Big Mouse Media, had big plans for the company’s new title, ‘Plates!’ but did not expect to find the game sitting on the homepage of the ‘Games’ section of the iTunes store after only two days of sales. As the game began to climb the charts and break into the top 200 overall Games list, followed by the top 50 Arcade list and the top 25 Family list, it was evident that a big push might help the game go even further. Kyle and his development partner, Denis Hennessy immediately set out to produce a major update to the original version of the game.

‘Plates!’ 1.2 will feature an entirely new and exciting gameplay mode, entitled ‘Dynamite Dogs,’ as well as new options for sound and music toggling, new OpenFeint functionality (new leaderboards and achievements), improved graphics, and improved scoring.

The team worked day and night at a frantic pace to ready the new version for release, knowing how crucial timing can be in the fickle and unpredictable world of App Store rankings. They are confident that the traction ‘Plates!’ has sustained throughout its first week of sales will be enough to place the game in prime position for another big leap when the update goes live September 9th.

‘Plates!’ was the TUAW App of the Day, a recipient of a four-star review from Macworld UK, and a perfect 5-star game on the AppConsumer website. Player reviews are averaging 4.5 stars, as well.

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iPhone OS 3.0 or later
* 12.9 MB

Pricing and Availability:
Plates! 1.1 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Games category.

Plates! 1.1
Purchase and Download
YouTube Video
Media Assets
Screenshot
App Icon

Big Mouse Media is a new gaming company owned by Kyle T. Webster, an illustrator and designer for The New Yorker, Time, The NY Times, and most other national publications. Big Mouse’s first game, ‘White Lines’ was featured three times in the US Apple Store and made it into the top 20 Paid Games list in March, 2010. Copyright (C) 2010 Kyle T. Webster, Inc.. All Rights Reserved. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Vologda, Russian Federation – Playrix Entertainment, developer and publisher of Fishdom, Royal Envoy, Call of Atlantis, Gardenscapes, 4 Elements and other casual games, announced that its first internal iPad port, Fishdom HD, is expected to be available on the App Store by mid-September. The developer previously announced release in June but had to postpone the official launch due to additional polishing of the iPad version. Fishdom on iPad is a high-definition adaptation of the award-winning match-3 downloadable title of the same name. Playrix also announced plans to bring several more of its downloadable hit games to the iPad by the end of the year 2010.

In Fishdom HD, players earn cash by progressing through match-3 boards and solving puzzles to earn virtual cash. They can then use it to purchase exotic fish, ornaments and plants to create an aquarium of their own design. As they complete levels, players are awarded with Cups allowing extra bonuses. Fishdom’s gameplay is programmed to adapt to every individual user’s skills and pace, offering exactly the level of difficulty a particular user can feel comfortable with.

Features of Fishdom on iPad include:
* Full optimization for the touch screen
* Unlimited replayability
* Interactive and fully customizable virtual environment
* Impressive variety of items and accessories to choose from

The downloadable Fishdom franchise counts 6 installments, including the recently launched sequel – Fishdom 2. The game was also adapted for Facebook. The first Fishdom rolled out in 2008 and since then won numerous Best Game awards. It was honored with the iParenting Media Award as Best Video Game of 2009. Fishdom H2O: Hidden Odyssey, a hidden object spin-off of the flagship title, was announced #1 Bestseller and Most Downloaded Game of 2009 by AOL Games.

Playrix Entertainment
Fishdom
Press Room

Founded in 2004, Playrix Entertainment has become known as a leading casual games developer and publisher. The team behind such hits as Royal Envoy, Fishdom, Call of Atlantis, 4 Elements and Gardenscapes is progressively increasing production by creating new compelling games and engaging gaming experiences on a variety of platforms, including social networks and mobile devices. For more information please visit Playrix Entertainment online. All names are trademarks or registered trademarks of Playrix Entertainment or their respective owners.

Pewaukee, Wisconsin – Hairy Monster Studios today is pleased to announce the release of Save Betsy 1.0, their latest game for iPhone and iPod touch. The game is best described as Doodle Jump for meat lovers. Save Betsy challenges players to help Betsy the cow escape from the Vegan Meat Co. by jumping up on stationary, moving and breakable platforms that become harder and harder to navigate as the player gets higher.

What sets Save Betsy apart is the humorous ways Betsy can meet her demise. As Betsy tries to escape she will encounter grills, grinders, electric fences, tornadoes and even meat factories. To help Betsy in her quest you will find haystacks to hide under and horse costumes to wear (nobody eats a horse, right?) as well springs, wings and cow rescue helicopters to help propel Betsy higher at a faster pace. Betsy is also equipped with a special cow pie shooter to help her eliminate obstacles along the way.

Save Betsy has built in Facebook integration so you can brag about your scores along with local and global leader boards. The global leader boards feature all-time, last week and last 24 hour high score tracking.

* High Quality Graphics and Sound
* Facebook Integration
* Local and Global Leaderboards
* Game Stat tracking including high and low scores, saves, height, type of death and much more

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iPhone OS 3.2 or later
* 13.9 MB

Pricing and Availability:
Save Betsy 1.0 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Games category. Promo codes are available for qualified reviewers. Please specify the website or blog you represent when making your request.

Save Betsy 1.0
Purchase and Download
YouTube Video
Screenshot
App Icon

Based in Pewaukee, Wisconsin, Hairy Monster Studios has been making and specializing in fun games for the iPhone, iPod touch, iPad and PC for more than five years. Apple, the Apple logo, iPhone and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

Sacramento, California – When people think of “Mobile Agency”, they typically imagine a text message sending, WAP page creating shop plugging away on behalf of brands with a little extra money to spend in their interactive media budget. With the expanding world of mobile applications however, a new type of agency has begun to take shape, the mobile app agency – specializing in mobile app promotion and how to get them noticed in an ever crowded marketplace. Leading the way is Appency, a PR & Marketing agency focused on helping developers bring apps to market. The agency scored a big win this week as mobile experts at Digiday selected them as a finalist in the 2010 MOBI Awards for Best Mobile Agency.

“We are honored to be selected as a finalist for this prestigious award,” said Aaron Watkins, Co-Founder of Appency. “It gives credibility to the growing app ecosystem and its place in the overall mobile mix. Developers and brands can no longer just send an app to market and expect it to be an overnight success – app promotion requires the same careful planning and execution as marketing a candy bar, a lawn mower or a new car.”

A young agency, Appency was founded in October of 2009 by mobile industry executives Aaron Watkins and Liz Jones who bring a combined total of more than 20 years of mobile industry experience from both the agency and brand side of the equation.

“In 2009 the app world was exploding”, said Jones, “and developers were finding it more and more difficult to succeed. In iTunes alone, the number of apps reached 100,000 and continued to grow at an extremely rapid pace. Now there are now almost 300,000 apps to compete with, and with ever changing rules and regulations for how apps can be sold, developers need someone not just with PR and marketing skills, but with an in-depth knowledge of the nuances of this environment.”

Appency’s success rate has been astounding; with more than 75% of their clients being featured by Apple or reaching the top ranks of their categories after Appency began working with them. Their clients span across every category from games to news, business, entertainment, big brands and more.

Appency
2010 Mobi Awards Finalists

Make a BIG Noise! Appency is a full service marketing agency with offices in Sacramento and Los Angeles, California, dedicated to serving the needs of mobile application developers across multiple platforms. More than just a PR firm, Appency provides a full range of marketing services and a specialized knowledge of the constantly changing world of app stores. Appeny’s executive team has over 20 years of experience working on mobile marketing solutions for brands, agencies and developers alike. For more information please visit Appency online.